The terms, in plain English.

Take the keys.

I built this product around one rule: the website I make for you is one you can leave with. If you ever cancel Keep and you want to keep the site, send me an email. I send you the full source files over WeTransfer for a flat $1,000 USD. One-time. Yours forever. Host it anywhere, hand it to any developer, change a comma if you feel like it. No code held back, no monthly leash, no negotiation.

The $1,000 covers the upfront build that your monthly fee never paid for in full. If you want to walk away with nothing, you can do that too. Your domain, your phone number, and your Google Business Profile were always yours and stay that way.

What you get: the compiled HTML, CSS, and client-side JavaScript of your live site, plus image and media assets I created or licensed for it, plus the marketing copy I wrote, in editable form.

What you don’t get: the lead-routing automations, the auto call & text-back system, the Google review engine, any of my third-party API keys, or my reusable components and templates. Those are the Keep platform. They stay with me.

You have 30 days from the end of your final paid month to take the buyout. After that the option expires and the files are deleted from my systems. Payment is up front via invoice; once I send the WeTransfer link, the $1,000 is non-refundable. I’ll reissue an expired link once at no charge.

I’ll grant you a perpetual, worldwide, transferable, royalty-free license to use, modify, host, and distribute the delivered static files for your business. You can move the site to any host, hire any developer to extend it, or rebrand it tomorrow. The one thing you can’t do is resell the bare files as a template or a product on their own.

What Keep is.

Keep is a productized monthly service. For one flat fee I provide:

(a) a custom-built website hosted and maintained on my infrastructure;
(b) instant lead follow-up by text and email when a form, message, or quote comes in;
(c) an auto call & text-back system that replies when you can’t pick up;
(d) a Google review request engine that sends a one-tap review link after every job.

Keep is not SEO, paid ads, social-media management, or content marketing. I don’t do those. If you’re looking for them, I’m not the right fit and I’ll tell you that on the call.

Payment and the subscription.

$297 per month, charged automatically to the card on file on the same day each month. No setup fee for the first batch of Austin customers; after that, setup is $1,500 unless I tell you otherwise in writing.

Texas customers, I collect Texas sales & use tax on top of the monthly fee at the rate the Comptroller publishes for your service address. Out-of-state customers, I’ll collect tax wherever I have an obligation to and not where I don’t.

If a card declines, I’ll email you twice and try again. If it’s still declined seven days after the original charge, I pause the service until it’s sorted. If a charge gets reversed or a chargeback is filed against me, the buyout option in §01 is forfeited until the dispute is resolved in good faith.

Cancellation.

Cancel any month by emailing hello@atxcopy.com. Cancellation takes effect at the end of your current paid month. I don’t pro-rate partial months and I don’t refund the month you cancel in.

When the subscription ends, the site goes offline, the automations stop, the auto call & text-back is disconnected, and the review engine is turned off. If you want the site to stay live, see §01.

What’s yours, what’s mine.

Yours, always: your domain, your phone number, your Google Business Profile, your customer list, your leads, your business data, and any content you provide me. I get a license to use them only while you’re a customer and only for the purpose of running Keep for you.

Mine, always: the Keep platform itself. That’s the lead-routing logic, the SMS dispatch system, the auto call & text-back code, the review engine, my reusable components, my design system, my prompts and workflows, and any underlying intellectual property. The one carve-out is §01: I’ll license the static files of your specific site to you for $1,000 if you want them.

Reviews. No gating, no fakes.

My review engine sends Google review requests to every customer you mark eligible. I don’t filter by predicted rating, I don’t route negative reviewers to a private form, and I don’t buy, write, or incentivize reviews. That’s a Google policy violation and an FTC matter; I won’t do it for you and I’ll politely refuse if you ask.

You’re responsible for keeping the recipient list accurate. If you mark someone eligible who shouldn’t be, that’s on you.

Texts, calls, and TCPA.

When I send texts on your behalf, whether they’re automatic replies, follow-ups, or review requests, I’m acting as your agent. You warrant that every phone number you give me has the prior express written consent required under the Telephone Consumer Protection Act and any applicable state analog. You keep the consent records. I honor STOP, HELP, and unsubscribe automatically.

If a TCPA, CAN-SPAM, or similar claim arises out of a list you gave me, you indemnify me for the legal fees, settlements, and judgments. If a claim arises out of a defect in my own dispatch system, that’s on me.

Liability and what I’m not promising.

I provide Keep on an "as is" basis. I make no implied warranties of merchantability, fitness for a particular purpose, or that the service will be uninterrupted or error-free. I aim for 99% monthly uptime and a one-business-day response on support emails, but I don’t owe you a service credit if I miss either.

Neither of us is liable to the other for indirect, consequential, special, lost-profits, or lost-revenue damages. My total aggregate liability to you across all claims is capped at the greater of $297 or the fees you paid me in the prior three months. Nothing in this section limits liability for fraud, willful misconduct, or anything else the law won’t let me cap.

Changes to these terms.

I may update these terms with 30 days’ notice by email to the address on your account. If you keep using Keep after the new terms take effect, that counts as acceptance. If you don’t like the new terms, you can cancel under §04 with the §01 buyout option preserved at the price in effect on the day I emailed you.

Texas, Travis County, and disputes.

These terms are governed by the laws of the State of Texas, without regard to conflict-of-laws rules. The exclusive venue for any dispute is the state or federal courts located in Travis County, Texas.

Before either of us files anything, we agree to negotiate informally for 30 days. If that fails, the dispute goes to binding arbitration under the AAA Commercial Rules in Austin, Texas. The one carve-out: either of us may bring qualifying claims in Travis County small-claims court instead. We both waive class-action treatment.

The boring but necessary part.

If a court finds any clause unenforceable, the rest still stands. These terms, plus your acknowledgment email and any signed order I send you, are the entire agreement between us. Anything I told you on the call that contradicts what’s written here is overridden by what’s written here. You can’t assign these terms without my consent; I can assign them in connection with a sale of my business.

Notices to me go to hello@atxcopy.com. Notices to you go to the email on your account.